Saturday 3 November 2012

More Aliens Invited in Facebook


In 2012, facebook directs more and more strategic moves by entering into IPO, acquiring Apps Support companies.

For Sharing Photos, mark Zuckerberg has acquired Instagram and employees of Instagram has come under the shades of Facebook. With the Instagram team joining Facebook, Mark Zuckerberg is very much optimistic that growth would be more mutually beneficial giving greater experience for the facebook users in sharing photos in their domain.

Another big strategic move by facebook is buying Tagtile, which will give Facebook more expertise about how to approach businesses and convince them to use a valuable service for engaging with their customers. If it can tie its online offers to Tagtile’s service, it will give businesses a way to redeem those offers in-store and show them how effective their offers were. But I’m not sure how much of the acquisition is really about the TagTile box long term. NFC phones are coming, and you can already establish a user’s location inside a store and reward them with QR codes. Foursquare is doing this through check-ins and Shopkick is as well through its dedicated audio hardware.