Sunday 23 December 2012

Google is not in the search business: Sundar Pichai, Sr VP for Chrome and Apps

Google's senior vice president for Chrome and Apps, Sundar Pichai, 40, is among the three Indians in the top team of CEO Larry Page. He is also the mind behind products such as Google Drive, Chrome and Apps. Pichai, an alumnus of IIT Kharagpur, stopped over in Bangalore en route his annual visit to Chennai. In a chat with ET, he spoke about how search will evolve in the future and Facebook's search bar. Excerpts:

What is the reason behind the frequent Gmail outages? Can businesses trust Gmail and Google Apps with these frequent disruptions?

We rarely ever have problems like this. But that's not an excuse. Sometimes a major inbound cable coming to a country gets damaged and we have to route that traffic to other data centres. Secondly, we are constantly changing the Gmail code. It is like refuelling a plane in mid air. It happens on a day-to-day basis. If you compare it with Windows, one gets to see only four versions of Windows in five years. But with Gmail we're constantly updating it. It's challenging. In the coming months, you'll see a lot more changes in Gmail. We are constantly thinking about how we can make our inbox easier.

We just launched Gmail for the iPhone in the US market. We will also be focussed on integrating our internal products with Gmail. India is a big market for Gmail. Our user base for Gmail has grown to 50 million users here. During Hurricane Sandy, organisations that were working on ground and rescuing people were running Google Apps. It was heartening when they came and told us that nothing happened to Google Apps all those days.

How does Google Apps plan to compete with Microsoft?

Earlier, businesses were used to having this old system of end-to-end computing on a single platform. They are very worried now. They want to move to something different. There are two reasons. Employees don't necessarily use the same platform. 'Bring Your own Device' is a new norm in most companies, and most employees work on platforms ranging from iOS to Andorid. That gives us a big opportunity. Secondly, Microsoft's Windows 8 breaks the backward compatibility of its own end-toend ecosystem. The apps anyways will now have to be rewritten for the Metro look and feel. That will give Google a huge window to break into apps for businesses in the new year.

Does Google fear that Facebook can change the dynamics of online search in the future?

Anytime a company like Facebook does something, it'll have an impact. We believe innovation is important for all of us to advance. We'll see what they do. We are sending tremendous social signals via Google Plus, which we'll constantly be integrating into our services. Search, as we define it today, will evolve. One of the things why people underestimate search is because it looks so simple. But when others try to do, the complexity of it comes out. About 20% of the queries we get everyday are new. At superficial level, others can match what we're doing, but to keep up with information on a day to day is hard.

So, will Google be in the search business five years from now?

Five years hence, if we are doing search the way we are now, we will certainly be doing something wrong. The current search definition won't make any sense then. We, as Google, are not in the search business. We are in the business of knowledge. For instance, Wikipedia is one of the most important sources of knowledge now. In future, there will be completely new ways of getting knowledge. Take the classic analogy of how railroads went out of business in the US when national highways were built. What they didn't realise was that they were in the transportation business and not in the Railways business. That's how we think.

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