Wednesday 19 December 2012

India’s Top 10 Celebrity Brand Ambassadors


India’s Top 10 Celebrity Brand Ambassadors

Top 10:
MS Dhoni – 28 - (1981)
Shahrukh Khan – 43
Aishwarya Rai Bachchan – 35 (1973)
Amitabh Bachchan – 66 – (1942)
Sachin Tendulkar – 36 – (1973)
Hrithik Roshan – 35 – (1974)
Yuvraj Singh – 27 – (1981)
Katrina Kaif – 25 – (1984)
Akshay Kumar – 42 – (1967)
Salman Khan – 43 – (1965)

Women Top Men:
Aishwarya Abhishek
Kareena Saif
Deepika Ranbir
Kajol Ajay

From 25 to 66, they are ruling over Indians. Be it the youth or the senior citizens, their grip over them is unquestionable.

Cricketers and actors rule over Indians. They can sell anything with their star power and grip over Indians. While cricketers mesmerise the classes, actors sway the masses. It is a win-win situation for both the cricketers and the actors. In India, if you are no good in studies, head to be a cricketer, or an actor. If you don’t succeed there, become a politician. You will still reap benefits (if not popularity or money wise, power-wise you will.)

With three cricketers and seven actors in the list, it is definitely in favour of entertainment. Indians sure can do with it in no uncertain terms to ease their stressful lives. Actors spread cheer and influence them in their buying decisions.

Women have stolen a march in many areas. They have come into their own. And they find a place in the list. Sania Mirza, Hema Malini, Kareena Kapoor and Priyanka Chopra may not be in Top 10 but they are there later on, making their presence felt.

Katrina Kaif is fast emerging as an enigma. She has reached the pinnacle of success in Bollywood in a very short span of six years. She started with a miserable flop Boom (2003) when she was 19. In 2009 and 25 years old, she has set standards that will be hard to match by anyone in years to come by. A foreigner rules the roost and is more Indian than Indians. A total outsider with no connections or Godfathers, she has made to the marquee. That is confidence and a desire to succeed. Kudos to her.

Aamir Khan, Saif Ali Khan, Kareena Kapoor and Priyanka Chopra are conspicuous by their absence from the top 10 list.

Significantly there are no politicians, businessmen, cops, judges, journalists, doctors, engineers or educationists, who influence Indians. It is sad but then reality check is important. And this reality hurts. Nevertheless, it presents a fact where much catching up has to be done.

Along with the reality shows, a reality check remains to be done. Our heroes are cricketers and actors. Our educational text books may have Mahatma Gandhi and other heroes but remain unread. But magazines filled with news about cricketers and actors sell like hot cakes.

If only our educational books were made of them, it will attract more students, who will excel in education (doesn’t matter if that will be filmi one.)

Look where India has reached. That is the reality of today. Jai ho, Indians.

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