Wednesday 19 December 2012

Pepsi Co Extending the Line


With the season started, Pepsi Co has started introducing new Lines and adding SKU lines to the existing brand, say for example Mirinda has been released in 3 flavours - orange , orange masala etc.,

And also other food products like lays and all being released with different flavors endorsed with the cricket players as the cricket fever has started.

In addition with extending Mirinda, 7 up is also planned to give brand endorsement to nimbooz in the name of 7 up nimboo which will directly take the brand credit of 7 up.

With the season in phase, many variations is expected with fresh juices into market from pepsico.

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